May 30, 2025

Market Research
Participant Privacy Policy

dannce.ai, Inc. (“dannce,” “we,” “us” or “our”) is a developer of a computer vision-based platform leveraging artificial intelligence (“AI”) and machine learning (“ML”) powered tools designed to improve understanding of neurological disorders and improve behavioral quantification. This Market Research Participant Privacy Policy (“Privacy Policy”) describes how dannce processes personal information that we collect from individuals who are recruited for and/or participate in our market research activities to create AI/ML models and other tools for understanding neurological disorders, as well as through the digital or online properties or services (such as our mobile application) that are used in connection with such activities or otherwise link to this Privacy Policy (collectively, the “Service”).

Personal information we collect

Information you provide to us or that we may generate about you. Personal information you may provide to us through the Service or otherwise or that we may generate about you includes:

  • Contact data, such as your first and last name, salutation, email address, address, and phone number.

  • Demographic data, such as your city, state, country of residence, postal code, and age.

  • Profile data, such as the username and password that you may set to establish an online account on the Service, biographical details, photograph or picture, interests, preferences, information about your participation in our surveys, and any other information that you add to your account profile.  

  • Communications data based on our exchanges with you, including when you contact us through the Service, social media, or otherwise. 

  • Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.

  • Medical history data, such as your current and past medical conditions, symptoms (such as movement impairments), treatments (such as medications, therapies and procedures), physical measurements (such as height), results of tests, assessments, and other medical investigations (such as lab and imaging results), and any other information about your medical history contained in responses or records provided to us by you.

  • User-generated content data, such as videos, photos, images, audio, feedback, comments, questions, messages, works of authorship, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data. 

  • Questionnaire data, such as information you provide responsive to questionnaires, surveys and other prompts through which you disclose responsive information.

  • Audiovisual recording data, such as video recordings (including any accompanying audio data) that you upload or otherwise make available to the Service. 

  • Derived data, such as analysis of your movement patterns, inferences about risk for, severity of, or changes in neurological disorders and other medical conditions, and other data that we may derive or otherwise infer from your uploaded videos, medical history, and other personal information you provide to us. 

  • Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-party sources. We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:

  • Public sources, such as government agencies, public records, and other publicly available sources.

  • Private sources, such as data providers and social media platforms. 

  • Partners, such as joint marketing partners and event co-sponsors.

  • Service providers that provide services on our behalf or help us operate the Service or our business.

  • Business transaction partners. We may receive personal information in connection with an actual or prospective business transaction. For example, we may receive your personal information from an entity we acquire or are acquired by, a successor, or assignee or any party involved in a business transaction such as a merger, acquisition, sale of assets, or similar transaction, and/or in the context of an insolvency, bankruptcy, or receivership.

  • Linked third-party services, such as Google, that you use to access the Service or otherwise link to your Service account. This data may include your username, profile picture and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

  • Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.

  • Online activity data, such as pages or screens you viewed, content you viewed or otherwise engaged with, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.

  • Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails. 

For more information concerning our automatic collection of data, please see the Tracking & other technologies section below.

Data about others. We may offer features through which you can provide personal information about others, such as the name of the camera operator for videos you upload to the Service. Please do not share someone’s name or other personal information with us unless you have their permission to do so.

Tracking & other technologies

Cookies and other technologies. Some of the automatic collection described above is facilitated by the following technologies:

  • Cookies, which are small text files that websites store on user devices and that allow web servers to record users’ web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a session ends, “persistent cookies” that remain longer, “first party” cookies that we place and “third party” cookies that our third-party business partners and service providers place. 

  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications. 

  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked. 

For information concerning your choices with respect to the use of tracking technologies, see the Your choices section below.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Market research and product/service development. We will use your personal information to develop dannce’s products and services designed to help understand neurological disorders. These activities include developing AI/ML technologies and related tools, and although we take steps designed to deidentify data before using it to train or otherwise develop AI/ML models or similar technologies, we cannot guarantee that such methods will be fully successful in eliminating identifiers that may link such data to you (such as images of you contained in videos that you upload). Furthermore, as part of these activities, we may also use AI/ML technologies from third parties (such as Google) to analyze and otherwise process your audiovisual recording data and other personal information. The products and services that dannce develops, as well as certain personal information that you provide through the Service, may be made available to dannce’s current and future customers and partners (such as clinicians). 

Service delivery and operations. We may use your personal information to:

  • provide the Service and operate our business;

  • enable security features of the Service;

  • establish and maintain your user profile on the Service;

  • communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages; and

  • provide support for the Service, and respond to your requests, questions and feedback.

Service personalization, which may include using your personal information to:

  • understand your needs and interests;

  • personalize your experience with the Service and our Service-related communications; and

  • remember your selections and preferences as you navigate webpages.

Service improvement and analytics. We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services. For example, we may use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout?hl=en.

Marketing. We and our service providers may collect and use your personal information for direct marketing purposes. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Your choices section below.  

Compliance and protection. We may use your personal information to:

  • comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities;

  • protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); 

  • audit our internal processes for compliance with legal and contractual requirements or our internal policies; 

  • enforce the terms and conditions that govern the Service; and 

  • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.  

Data sharing in the context of corporate events, we may share certain personal information in the context of actual or prospective corporate events – for more information, see How we share your personal information below.

To create aggregated, de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to develop our products and services, analyze and improve the Service and otherwise promote our business, and to train our AI/ML models and for other AI/ML purposes. 

Further uses, in some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.

Retention

We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.   

When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing. 

How we share your personal information

We may share your personal information with the following parties (or as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection).  

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, AI/ML technology providers, email delivery, marketing, consumer research and website analytics). 

Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so. 

Partners. Third parties with whom we partner, including parties with whom we jointly offer products or services, parties with whom we co-sponsor events, or whose products or services may be of interest to you. We do not necessarily control how these partners may use your personal information.

Linked third-party services. If you access the Service through, or otherwise link your Service account to, a third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.

Clinicians and other medical providers. We may share your personal information with your clinicians and other medical providers.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above. 

Business transferees.We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in or financings of dannce, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of dannce as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

Your choices

Opt-out of communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.  

Cookies and other technologies.  Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning.

Blocking images/clear gifs: Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Declining to provide information. We need to collect certain personal information from you as part of the process of creating your AI personality simulation. If you do not provide the information we identify as required or mandatory, you may not be able to participate in this process.

Linked third-party platforms. If you choose to connect to the Service through your account on a third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

Other sites and services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

Security

We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country. 

Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business. Depending on the kind of change we make to this Privacy Policy, we might notify you of the change or request your consent to it.

How to contact us

If you have questions about our practices or if you would like to exercise any privacy-related right that may be available to you depending upon applicable law, please contact us.

Email: participant.privacy@dannce.ai          

Ready to embrace
technology to better manage
your patients?

Book a live demo or find a participating clinic using Dannce.

Turn phone video into clinical-grade motor data

Turn phone video into
clinical-grade motor data

© 2026 Dannce. All rights reserved.